“Two Branch Support”
One could argue that the more offices an agent has, the more exposure your property will enjoy. But would you really benefit if your local also agent has branches in Newcastle-Upon-Tyne, Cardiff and Southampton? Highly unlikely! Don’t be impressed by the sheer size of an agency – the only buyers that matter to you are those who may be interested in buying your property and no-one else’s.
However, we find that one of our most effective “secret weapons” is the fact that we have two offices in the area – one in Dartford and one in Crayford, both sharing the DA1 postcode. In practice, we enjoy the benefit of actually advertising all of our properties in both the Boroughs of Bexley and Dartford at the same time.
The choice of service provider in the estate agency market has never been more varied but our customers have consistently supported our approach of offering our ‘full service’ and local expertise that blends traditional marketing techniques with the best technological advancements. Selling and renting property requires ‘face-to-face’ accessibility, intimate local market knowledge, a progressive digital offering, dedicated sales/ letting progression and ‘hands-on’ property management. This approach undisputedly works best for our customers and is becoming increasingly essential in a more challenging marketplace.
The way the offices work together is arguably one of the reasons for our continued success in the area. This is because we recognise that buyers seldom actually buy the property about which they enquired. In practice they tend to buy a property which is often a compromise, falling slightly below the ideal criteria they initially hoped to achieve.
Our research and experience suggest that the most common form of compromise is “location”. The effect of this is that we often register buyers who are attracted to one area who eventually buy further afield where property prices are lower.
Conversely we also find that buyers looking in the one area but who may be seeking convenience over space are pleasantly surprised that they can sometimes find an unexpected gem in outside their initial search criteria.
At Livermores we go to great lengths to understand our buyers’ wants, needs and aspirations. Our two offices can then liaise closely in order to find a way of delivering results for our sellers whilst expanding the possibilities for our buyers. So when you are next thinking about which agent to choose – think twice, as two heads are not only better than one, they are in this case better than a hundred!